what makes the sleep number store different? you walk into a conventional mattress store, it's really not about you. they say, "well, if you wanted a firm bed you can lie on one of those. we provide the exact individualization that your body needs. - oh, yeah! - wow. once you experience it, there's no going back. at the sleep number memorial day sale, save on the closeout of our classic special edition bed set. now just $1299, a savings of $600. only at the sleep number store. sleep number. comfort individualized.